Recently I have been fascinated with how business communication is shifting from 'pushing' information to 'engaging' in conversations. Many in the business world are aware of this shift.

I am no so sure about churches.

Recently I have been fascinated with how business communication is shifting from 'pushing' information to 'engaging' in conversations.

Many in the business world are aware of this shift.

I am no so sure about churches.

Like it or not there is a shift and it is impacting our world.

God's word tell us that we are not of the world yet we are in it, therefore for the good of the kingdom we are going to have to embrace the shift.

In the last few days I have been reading Less Clutter. Less Noise: Bulletins, Brochures and Bake Sales. This book is full of practical theories that can be applied to church communication. Here are three simple points:

1. Think services not websites. (How do we communicate what we have to offer and engage in that conversation)

2. Connect (not control) people. (Gone are the days when we can tell people what class to take or what small group to join. It is now our job to connect them with people of like interest and help them engage in meaningful conversations.)

3. Do not expect people to come to you online any more, go to where people are online. (Facebook, Twitter, LinkedIn, Google+) (There are conversations going on and we should be intentional to join in.

I am sure this topic will continue to evolve and when it does we need to be ready to evolve with it. The message we have is far too important to be stuck trying to communicate it with tools that do not work.